Melbourne · Richmond Workshop & Mobile
Car enthusiasts first, detailers second. That order matters more than it sounds.
Auto Attention specialises in the art of premium car detailing, ceramic coating and paint protection film — exploring the true potential of your car's aesthetics while striving to provide tangible value to its condition.
Whether it's a daily driver or part of a collection, we pride ourselves on assessing every aspect of your car's condition and tailoring a solution that best suits you. That sometimes means telling a client that a full correction isn't worth it, or that they don't need the package they came in asking for.
Each Auto Attention team member is a through-and-through car enthusiast with great respect for all things automotive and an equal passion for the intricacies of car care. We know your cars mean the world to you, so we cherish the opportunity to share our passion with our customers.
We inspect the paint, take depth readings and tell you what's realistically achievable. If the answer is "spend less than you were planning to", that's the answer you'll get.
Correction is slow. Film installation is slow. We book fewer cars and give each one the hours it actually requires, rather than rushing three through a bay in a day.
We use Suntek film exclusively and we'll tell you exactly which coating is going on your car and why. No unbranded mystery products.
A ceramic coating will not stop a stone chip and anyone who tells you otherwise is being dishonest. If you need impact protection, you need film. We'd rather you heard that from us than found out on the Monash.
Verified reviews from Google and Facebook — not hand-picked by us.
51 Appleton St, Richmond. Bring the car, we'll take a proper look at it and give you a straight answer.
Tell us about your car and what you'd like done. We'll come back to you with honest advice and a tailored quote — usually within one business day.
Prefer to talk? Call 1300 758 403 or email [email protected].
Auto Attention was founded by Damon Lawrence and is run by a small team of genuine car enthusiasts. Damon is still hands-on with the cars — he isn't a name on a van.
We've been detailing since 2015 and installing paint protection film since 2020. In that time we've cared for well over 3,000 cars.
Honest advice and the willingness to say no. If a service isn't worth the money on your car, we'll tell you. We also take paint depth readings and refuse to chase perfection on clear coat that can't afford it — which is not universal in this industry.
Yes, fully insured, including for high-value vehicles. Given the cars that come through the Richmond workshop, that isn't optional.
They do — City Auto Group, TalkTint and several other Melbourne businesses trust us with their most valued clients' vehicles and refer work to us regularly.
We've been trusted with Ferrari F40s, Enzos and F50s, a Porsche Carrera GT, a Mercedes CLK GTR Roadster, a Lamborghini Aventador SVJ, a Pagani and a Bugatti. See our work.
Genuinely not. The exotics get photographed, but the majority of cars through our workshop are well-loved daily drivers. The process and the standard are identical.
We're always interested in hearing from serious, detail-obsessed people. Get in touch through the contact page and tell us about yourself.
